Technological advancement has always brought some kind of
change in people’s lives. A similar shift can be observed happening in our
lives as the penetration of smart mobile devices are increasing. Average
internet usage per person can be seen going up due to presence of these
Internet browsing capable smart handhelds and new medium of communication
platform such as Facebook and Twitter. People are increasingly using social
networking platform to stay in touch with family, friends and friend’s friends.
Interestingly, businesses can take benefit of user’s tendency of getting online frequently by providing user friendly and convenient option to connect to the Internet and thus deliver value added differentiated customer experience. One of such
technologies is Wi-Fi. Businesses can use it for their own advantage in
following ways:
Customer engagement: There
are a lot of single shop service businesses or a chain of a business such as
fine dining restaurants, beauty salons etc. where customers have to spend on an
average 10-15 minutes before getting the service. Sometimes, professional
services like beauty enhancement make customer sit idle for several minutes. By
offering free Wi-Fi internet access, businesses can easily get customers
engaged and let them use the idle time of service waiting period or processing
period.
Free and effective
social media marketing: Businesses can take advantage of wireless solution
that can help get their customers redirected to the website or Facebook page of
the businesses and ask them to like the product , service or business page in
return of free wireless internet access. A like on Facebook immediately gets
reflected to all connection of the customer thus businesses get free marketing of
their brand among all connections of a visiting customer. A single shop local
business heavily relies on local advertising medium as their prime customers
are those who stay in the close proximity of these businesses. Facebook based
social media marketing using existing satisfied customer is one the best form
of effective, local advertising that today’s businesses must adopt.
Personalized greeting
message: A lot of service businesses are looking for opportunity to greet
their customers by their name in order to deliver unmatched personal touch in
the service. This is hard to achieve using human resource as it is very
difficult for people to remember each and every customer by their name. But
businesses can use technology to greet their returning guest by their name with
some custom message.
Why off-the-shelf
Wi-Fi Access Point fails to meet above expectations?
A lot of wireless service providers are using low cost
wireless gears available in the market to setup wireless internet access for
the businesses. Unfortunately, these gears are only good to create a private
wireless networks to be used in home environment. Wireless security implemented
in these products is not suitable to be used in shared network environment as
these wireless gears support common password. Once the password is shared among
customers, it no more remains confidential information and may lead to
unauthorized access by unwanted users sitting outside the fence of the shop.
So, in order to protect unauthorized access to the Internet, it requires
additional overhead of frequently changing the wireless network password. Even
though if some businesses are willing to take the pain of wireless device
re-configuration, social media marketing and personalized greeting message are value
added advance features not supported in off-the-shelf gears.
How does Airegis
solve it?
Airegis has developed a wireless system which is purposely
built to meet expectation of single shop businesses. The product can be used by
businesses leverage social media marketing, send automated greeting
message to customers on arrival or let them simply enjoy high speed internet and indulge in online
activities. Cloud based deployment reduce the overall cost of the solution and drastically
reduce the deployment time.
Seeing is believing so feel free to send your request on contact@airegis.com for a free product
trial.
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